Following is the notice forwarded to all pre-registered participants:
It is with our deepest regret that we must announce the cancellation of the 2018 Tour de Coulee. As preparations for this year’s event have been well under way, our excitement has been growing around the new venue and anticipated public response. Unfortunately, lackluster commitment represented by low event entries and challenges with volunteer recruitment have forced the extremely difficult and disappointing decision of cancelling the event.
The conclusion was reached that we could not produce the type of cycling event that would meet our standards and measure up to the reputation for producing quality events that we are establishing. We would not have fulfilled our commitment to cyclists nor to the broader cycling community. We remain focused on meeting the expectations of our valued participants and persist steadfastly committed to the cycling community and to the continued support of the remaining Wisconsin Gran Fondo Series events.
We look forward to overcoming these challenges in the future and hope to return this event to the annual cycling calendar. In the meantime, and in an attempt to best accommodate all registrants’ wishes we are offering multiple methods of settlement resolution.
Event Cancellation Settlement options:
Due to the combined complexity of participant settlement choices, registration options, add-ons, and merchandise, all settlements will be issued within 60 days. To best facilitate this process, we will be forwarding a “settlement request survey” later this week to streamline the process and document how each registrant wishes for us to best handle their individual request.
Again, we are deeply sorry to be the bearer of bad news. This has been an extremely difficult conclusion to reach and the decision was certainly not taken lightly. We appreciate your continued support and loyalty to our events.
Russel Larson, Director
Wisconsin Gran Fondo Series